How can a group of companies structurally strengthen sustainability? The process with Cronos Group's Divirsiti cluster

The Cronos Group is one of the largest technology ecosystems in Belgium. Within the Divirsiti cluster, the ambition arose to not only understand sustainability but also to address it strategically. Not as isolated actions or marketing stories, but as a structural component of how affiliated companies operate, communicate, and grow.

Route 2030 was commissioned to help shape this process: from knowledge building and tools to strategy, support and external recognition.

Making sustainability understandable, concrete and applicable

For many companies in the Divirsiti cluster, sustainability wasn't an unfamiliar topic, but it was a domain that still posed many questions: What does sustainability mean for a tech environment? How do you get started? How do you communicate about it? How do you track progress?

That's why Route 2030 and the cluster jointly developed a learning path that provides structure, clarity, and guidance . This path translated complex concepts into understandable language, illustrated with recognizable examples from business practice. This way, sustainability became not a theoretical concept, but a workable framework for daily decisions.

From learning to action: strengthening companies with practical tools

Knowledge is one thing; knowing how to use it is another. Therefore, the focus wasn't just on understanding, but also on doing .

Route 2030 contributed to the development of a practical tool that supports companies in:

• determining priorities

• monitoring their progress

• planning concrete actions

• strengthening internal and external reporting

The tool makes sustainability measurable, concrete and achievable — exactly what's needed to help companies evolve from intention to action.

Telling the right story: communication that works

Sustainability only becomes powerful when it's embraced by people. That's why we also included communication advice in this process: How do you tell your sustainability story credibly? How do you involve employees? How do you engage customers? What tone and transparency are necessary for trust?

By linking these insights to concrete tips and examples, a communication approach was created that suits the diversity of the cluster: authentic, clear and realistic.

Towards Future Fit: recognising sustainable ambitions

An important part of the process was the guidance towards the Future Fit label , an independent reference that shows that an organization not only makes efforts, but also works according to a recognized framework.

For the Divirsiti cluster this means:

• a clear external quality stamp

• more credibility with customers and partners

• a stronger story towards employees

• a well-founded way to test sustainability choices

The label shows that sustainability is not a temporary priority, but a strategic commitment.

What made this journey so valuable

The collaboration between Route 2030 and the Divirsiti cluster brought together three elements essential for a sustainable transition:

1. Insight – companies understand what sustainability truly means for their sector. 2. Application – tools and guidance ensure that knowledge leads to action. 3. Embedding – through communication and external recognition, sustainability is given a lasting place within the cluster.

The Divirsiti cluster case demonstrates the power of a group approach. By cleverly combining learning, communication, and planning, a movement emerges that is much greater than the sum of its parts.

For Cronos Group and its companies, this process provides a solid foundation for further integrating sustainability — strategically, operationally, and culturally.

👉 Does your business group, cluster, or umbrella organization also want to work on structurally embedding sustainability? Route 2030 supports everything from learning programs to tool development and external recognition. Contact us for an exploratory meeting.