How do you make sustainability tangible in the workplace? Collaboration between Aertssen Group and Route 2030
Aertssen
Aertssen Group already had a clear sustainability ambition and was working on a strategy that provided direction for the future. But one crucial challenge remained:
How do you ensure that sustainability isn't just a part of plans, but also a living part of the culture, the teams, and daily operations?
To achieve this, Route 2030 guided Aertssen Group's sustainability manager and internal leaders through a process that combines strategy, leadership, and behavioral change.
How Route 2030 helped embed sustainability within Aertssen Group
1. Coaching & strategic sparring
We strengthened the role of the sustainability manager by working together on:
strategic choices,
internal communication,
organization-wide priorities,
translating ambitions into concrete initiatives.
This support provided direction, clarity and support — both among management and on the shop floor.
2. Empower internal drivers to become real ambassadors
Sustainability only truly takes hold when employees become the driving force.
Route 2030 guided internal leaders so they could develop into ambassadors within their teams :
they gained insight into the strategy,
tools to make sustainability a topic of discussion,
tools to help colleagues embrace change.
The result? Sustainability became a topic of conversation, not a separate project.
3. Linking sustainability goals to operational reality
Sustainability only becomes relevant when employees feel what it means for their work.
That's why we worked together with the business units to:
to translate objectives into concrete actions in practice,
to show examples that relate to daily operations,
to integrate sustainable choices into existing processes.
This created a clear link between strategy and “how we do things here”.
The result: sustainability that truly takes root in the organization
Enhanced role of the sustainability manager
External coaching provided direction, support and positioning within the organization.
Empowered internal drivers
Ambassadors who brought sustainability closer to the teams and generated enthusiasm.
Sustainability embedded in culture and operations
Not only in plans and reports, but visible on the work floor and in daily decisions.
Greater support and faster realization
Employee involvement significantly accelerated strategy implementation.
Conclusion: strategy only has an impact when people feel it
Aertssen Group had strong ambitions. Through targeted guidance, coaching, and internal integration, this ambition was translated into visible behavior, clear choices, and a shared mindset .
Sustainability was firmly established within the organization. Not as a project, but as a culture.
Do you want to not only plan sustainability, but also implement it in your organization?
We're happy to help you with strategy, coaching, and anchoring. Contact us here for an exploratory conversation.