Why do organizations choose customized sustainability tools? The impact of Ecoswitch for social enterprises

How do you help social enterprises not only understand sustainable choices but also truly integrate them into their daily operations? For Verso , an umbrella organization for social enterprises, the answer was clear: a tailor-made digital platform that inspires, motivates, and drives action. This led to the creation of Ecoswitch , developed in collaboration with Route 2030.

Ecoswitch doesn't aim to convince with grand theories, but with concrete tools, achievable steps, and recognizable examples. And that works — for thousands of organizations.

Why Ecoswitch was built: from good intentions to realistic sustainability

Social enterprises are full of social ambition, but sustainability requires more than just good intentions. It requires:

• time (which is often in short supply)

• clear tools (with few barriers)

• support for choosing priorities

• a platform that speaks in practical language

Verso wanted to create a place where organizations immediately understand: “I can do something with this, today.”

That is why Route 2030 was asked to build a sustainability platform that suits this sector , with content that is accessible, applicable and activating.

How Route 2030 helped shape Ecoswitch

Together with Verso, we developed a platform that not only informs but also supports behavior . We helped with:

• developing and structuring themes such as energy, mobility, materials, biodiversity and food

• designing tools and formats that organizations can use immediately

• writing clear content that suits organizations with limited time

• creating a user experience that invites continued learning and return

The goal was simple but ambitious: to provide social enterprises with a tailor-made tool that puts them into action.

Ecoswitch in practice: a niche platform with a remarkably large impact

Although Ecoswitch focuses on a clearly defined audience, usage is growing year after year. And the audience doesn't just come to watch—they come back .

• The platform reaches approximately 4,500 unique visitors per year

• Users return an average of 3.5 times

• They explore multiple themes and translate ideas into actions

  
  

For a young niche website, that's exceptionally strong. It shows that Ecoswitch doesn't just "exist," but is relevant, picked up, and used .

This is precisely the power of a tailor-made tool: it fits so well with the target group that they automatically integrate it into their daily practice.

The themes—energy, mobility, food, biodiversity, water, and materials—are not presented theoretically, but translated into concrete actions that social enterprises can actually implement. This way, sustainability becomes not just a project, but a new way of working .

Sustainability is good for you – and you can feel it

Ecoswitch's motto is more than just a slogan. Sustainability delivers tangible benefits:

• healthier environments for employees

• lower costs

• more well-being

• more conscious use of resources

• a positive impact on the planet and future generations

For social enterprises, which are people-oriented by nature, this is a perfect match.

Custom-made tools make the difference

Ecoswitch shows why so many organizations choose tailor-made sustainability tools:

• they are recognizable

• they correspond to practice

• they encourage action

• they create lasting impact

👉 Does your organization also want to develop a tailor-made sustainability platform, tool or trajectory?

Route 2030 co-creates solutions that work and are supported. Contact us for an exploratory meeting.